The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1500 words

The Effectiveness of Advertising - Essay Example This research shows that persistent marketing methods can be devastating but without advertising, many people would be out of jobs and many would lack product and service knowledge and opportunities to purchase what they want and need. According to Wikipedia encyclopedia, â€Å"Advertising is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. (â€Å"Advertising†, 2006). Companies are bombarding us with thousands of different ads with only one intention: to persuade us to buy their products. Every advertiser or company must do more than just make a product, give it an attractive price, and offer it to the consumer. They have to also communicate and promote it to their current and future customers; they have to advertise it. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. â€Å"Target market is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping,† states Wikipedia encyclopedia (2006). As previously stated, an increasing number of advertisers, retailers, and wholesalers appeal to the target market’s emotions, lusts, desires, wants, and needs. They want to pull at the heart strings in order to persuade, or get others to believe and create some action. Perhaps some of the best examples of these advertisements use sex to sell everything from beer to necessities such as toothpaste.