Luxor Cosmetics

Luxor Cosmetics Case Luxor Cosmetics is in a difficult situation in which changes need to be made. There a few items that need immediate attention. Per an evaluation of the account balance trends, their inventory only increases every year, for example: Lipstick’s inventory increase is about 20% per year; Nail Polish increase is about 20% per year, leveling out at $11 million in 2009 -2010.Their Creams inventory remains constant, since the cream’s market is a totally different concept, it does not follow a trend in innovation and changes so often as the other products. The surplus in inventory is a big disadvantage since; last year’s products may not be in style this year in addition to the cost of storage. For all these reasons their cash flow is less in comparison with previous years causing that Luxor Cosmetics keeps increasing their bank loans, creating more debt, making it harder to pay out as 2011.Some of the strategies I believe that may help improve Luxor Cosmetics shrinking market are: For example, improving their marketing strategies, by being more aggressive in their cream’s campaign, targeting the different potential customers and not limiting to the older ones only, but to include women from 20 years old. They also should take advantage of the fact that according to market research, during the last decade nail polish sales is significantly larger that lipstick.Considering this information Luxor Cosmetics can increase their sales by promoting new colors that change with the season, there is a large variety of shades, textures, colors and other trendy characteristics that can be promoted. Other important changes or strategies that should be considered by Luxor Cosmetics is to try to get rid of the old merchandise by creating an online discount web page, in which last year’s products can be sold at a lower price targeting different costumers with different needs and incomes.This way their inventory would decrease and their cash flow would increase. Also they should base their production in forecast analysis of demand, this way, they wouldn’t have so much inventory left from previous seasons. As a conclusion I can say that Luxor Cosmetics is on time to make the necessary changes to bring their business back to life. Innovation is the word that should be included in every new product and every advertizing campaign, they should develop new lines and new products, maybe even different packaging to impress their customers.

Aristo Book 5 experiment answer Essay

HKDSE CHEMISTRY – A Modern View (Chemistry) Experiment Workbook 5 Suggested answers Chapter 52 Importance of industrial processes Chapter 53 Rate equation Experiment 53.1 Determining the rate equation of a reaction using method of initial rate (A microscale experiment) 1 Chapter 54 Activation energy Experiment 54.1 Determining the activation energy of a chemical reaction 3 Chapter 55 Catalysis and industrial processes Experiment 55.1 Investigating the action of a catalyst 6 Experiment 55.2 Investigating homogeneous catalysis 8 Experiment 55.3Investigating ways to change the rate of a reaction with a suitable catalyst 9 Experiment 55.3 Sample laboratory report 13 Experiment 55.4Preparing ethanol by fermentation 16 Chapter 56 Industrial processes Chapter 57 Green chemistry for industrial processes Chapter 53Rate equation Experiment 53.1Determining the rate equation of a reaction using method of initial rate (A microscale experiment) 7. and 11.(a) Well number 1 2 3 4 5 6 7 8 Number of drops of 0.5 M Na2S2O3(aq) 10 9 8 7 6 5 4 3 Time, t (s) 14.2 15.8 17.8 20.4 23.8 28.6 35.7 47.6 (sï€ ­1) 0.070 0.063 0.056 0.049 0.042 0.035 0.028 0.021 10. and 12.(a) Well number 1 2 3 4 5 6 7 8 Number of drops of 1.0 M H2SO4(aq) 10 9 8 7 6 5 4 3 Time, t (s) 59.4 59.7 60.0 60.7 59.9 60.0 61.0 60.5 (sï€ ­1) 0.017 0.017 0.017 0.016 0.017 0.017 0.016 0.017 11.(a)inversely (b) (c)1 12.(b)0 (c)From the results in Table 53.2, the readings of time are close, indicating that the reaction is of zeroth order with respect to H+(aq). 13.Rate = k[S2O32ï€ ­(aq)] 14.S2O32ï€ ­(aq) + 2H+(aq) ï‚ ® S(s) + SO2(g) + H2O(l) 15.In this experiment, the time for the formation of a fixed, but small amount of insoluble sulphur precipitate is measured. The shorter the time, the faster is the reaction. It is assumed that the extent of reaction is still small when the time is recorded, so that the time recorded can be used as a measurement of initial rate of the reaction. Chapter 54Activation Energy Experiment 54.1Determining the activation energy of a chemical reaction 5. Temperature of the reaction mixture ( °C) 15 25 35 45 55 Time for the appearance of dark blue colour (s) 679 (at 11 °C) 232 (at 27 °C) 112 (at 37 °C) 80 (at 43 °C) 33 (at 56 °C) 6.(a)rate constant; activation energy; Universal gas constant; temperature; (b) log () ï€ ­2.83 ï€ ­2.37 ï€ ­2.05 ï€ ­1.90 ï€ ­1.52 3.52 3.33 3.23 3.16 3.04 (c) (d)ï€ ­2750 (e)slope = ï€ ­2750 = Ea = 2750 Ãâ€" 2.3 Ãâ€" 8.314 J molï€ ­1 = 52 586 J molï€ ­1 = 52.6 kJ molï€ ­1 7.Arrhenius equation; log k = log A 8.straight line; 9.S2O82ï€ ­(aq) + 2Iï€ ­(aq) ï‚ ® 2SO42ï€ ­(aq) + I2(aq) 10.To monitor the formation of iodine from the reaction of S2O82ï€ ­(aq) ions and Iï€ ­(aq) ions. 11.When all S2O82ï€ ­(aq) ions have reacted, any iodine formed will turn the starch solution dark blue. The time for this colour change is a measure of the rate of reaction shown in question 9. (Note: The reaction rate is inversely proportional to the time taken for the starch solution to turn dark blue.) 12.The amount of reactants used in each experiment may not be exactly the same. There may be an error in measuring or reading the temperatures from the thermometers. As the colour change of the solution mixture is not a sudden one, especially at low temperatures, there may be an error in recording the time of colour change. Chapter 55Catalysis and industrial processes Experiment 55.1Investigating the action of catalyst 1.(b)No. 5.(b) Time (s) 10 20 30 40 50 60 Volume of O2(g) released (cm3), with the addition of 0.5 g MnO2(s) 30 60 85 95 96 96 Time (s) 70 80 90 100 110 120 Volume of O2(g) released (cm3), with the addition of 0.5 g MnO2(s) 96 6.(b) Time (s) 10 20 30 40 50 60 Volume of O2(g) released (cm3), with the addition of 1.5 g MnO2(s) 70 90 95 96 96 Time (s) 70 80 90 100 110 120 Volume of O2(g) released (cm3), with the addition of 1.5 g MnO2(s) 8. 9.Manganese(IV) oxide MnO2(s) 10.2H2O2(aq) ï‚ ® 2H2O(l) + O2(g) 11.(a)The addition of manganese(IV) oxide greatly increases the rate of decomposition of hydrogen peroxide. (b)(i)The initial rate of reaction is higher. (ii)The total time of reaction is shorter. (Note: increasing the amount of catalyst would increase the reaction rate.) (c)No. 12.Add more H2O2(aq) to the reaction mixture, rapid effervescence shows that manganese(IV) oxide has not been used up in the reaction. The catalytic property of manganese(IV) oxide is still present. Experiment 55.2Investigating homogeneous catalysis 5.Mixture ‘y’. It has a characteristic sweet smell like certain glues or nail polish removers. 6.ethyl ethanoate; concentrated sulphuric acid 7.CH3COOH(l) + CH3CH2OH(l) â‡Å' CH3COOCH2CH3(l) + H2O(l) 8.Homogeneous catalyst. This is because all species are in the same phase in the reaction, i.e. the liquid phase. 9.Sodium carbonate solution reacts with any unreacted ethanoic acid left in the reaction mixture. The strong vinegar smell of ethanoic acid is thus removed. The salt sodium ethanoate formed has no smell. Besides, the ester is insoluble in water and floats on the water surface. This makes us easier to detect the smell of ester. Experiment 55.3Investigating ways to change the rate of a reaction with a suitable catalyst 1.Apparatus: Safety spectacles Protective gloves Conical flask (100 cm3) 5 measuring cylinders (10 cm3) Dropper Stopwatch Boiling tube White tile Chemicals: Ammonium peroxodisulphate solution (0.020 M) Potassium iodide solution (0.50 M) Sodium thiosulphate solution (0.010 M) 0.2% starch solution Iron(II) chloride solution (~0.010 M) Distilled water 2. What you will keep constant (Controlled variable) What you will change (Independent variable) What you will measure (Dependent variable) volume of ammonium peroxodisulphate solution volume of potassium iodide solution volume of sodium thiosulphate solution amount of 0.2% starch solution with or without using iron(II) solution the time for the appearance of the dark blue colour 3. Figure 1 4. (1)Using a measuring cylinder, add 10 cm3 of ammonium peroxodisulphate solution to a conical flask. (2)Using different measuring cylinders, add 5 cm3 of potassium iodide solution, 5 cm3 of sodium thiosulphate solution, 1 cm3 of iron(II) chloride solution and 2.5 cm3 of starch solution to a boiling tube. (3)Pour the contents in the boiling tube into the conical flask. (4)Immediately start the stopwatch. (5)When a dark blue colour of the starch-iodine complex appears in the solution, stop the stopwatch. (6)Record the time for the appearance of the dark blue colour in Table 1. (7)Repeat steps (1) to (6), but replace iron(II) chloride solution with 1 cm3 of distilled water. 5. Risk assessment form 6. Time for the appearance of the dark blue colour With Fe2+(aq) ions (as a catalyst) added 59 s Without any catalyst added 3 mins and 52 s Table 1 7.The reaction involves the collision of two negatively charged ions, S2O82ï€ ­(aq) ions and Iï€ ­(aq) ions, which actually repel each other. 8.S2O82ï€ ­(aq) + 2Fe2+(aq) ï‚ ® 2SO42ï€ ­(aq) + 2Fe3+(aq) 2Fe3+(aq) + 2Iï€ ­(aq) ï‚ ® 2Fe2+(aq) + I2(aq) 9.Referring to the two equations in question 8, the S2O82ï€ ­(aq) ions oxidize the Fe2+(aq) ions to Fe3+(aq) ions. At the same time, the S2O82ï€ ­(aq) ions are reduced to SO42ï€ ­(aq) ions. The Fe3+(aq) ions are strong oxidizing agents that oxidize Iï€ ­(aq) ions to I2(aq). At the same time, Fe3+(aq) ions are reduced back to Fe2+(aq) ions (i.e. the catalyst is regenerated). Both the equations shown in question 8 involve the collision between positive and negative ions. This will be much more likely to be successful than the collision between two negative ions in the uncatalysed reaction. Thus, the activation energy of this pathway will be lower and the reaction rate will also be higher. 10.The chemical reaction can be speeded up by the addition of iron(II) ions, which act as a homogeneous catalyst of this reaction. 11.It can be regenerated after the reaction. OR It is specific in action. OR A small amount of catalyst is usually enough for the catalytic action. 12.Homogeneous catalyst is one which has the same phase as the reactants and products. Sample laboratory report Title: Investigating ways to change the rate of a reaction with a suitable catalyst Objective To design and carry out an experiment to investigate ways to change the rate of a reaction – by the use of a suitable catalyst. Apparatus and materials Safety spectacles Protective gloves Conical flask (100 cm3) 5 measuring cylinders (10 cm3) Dropper Stopwatch Boiling tube White tile Ammonium peroxodisulphate solution (0.020 M) Potassium iodide solution (0.50 M) Sodium thiosulphate solution (0.010 M) 0.2% starch solution Iron(II) chloride solution (~0.010 M) Distilled water Chemical reactions involved S2O82ï€ ­(aq) + 2Fe2+(aq) ï‚ ® 2SO42ï€ ­(aq) + 2Fe3+(aq) 2Fe3+(aq) + 2Iï€ ­(aq) ï‚ ® 2Fe2+(aq) + I2(aq) Procedure 1.Using a measuring cylinder, 10 cm3 of ammonium peroxodisulphate solution was added to a conical flask. 2.Using different measuring cylinders, 5 cm3 of potassium iodide solution, 5 cm3 of sodium thiosulphate solution, 1 cm3 of iron(II) chloride solution and 2.5 cm3 of starch solution were added to a boiling tube. 3.The contents in the boiling tube were poured into the conical flask. 4.The stopwatch was started immediately. 5.When a dark blue colour of the starch-iodine complex appeared in the solution, the stopwatch was stopped. 6.The time for the appearance of the dark blue colour was recorded in Table 1. 7.Steps (1) to (6) were repeated, but iron(II) chloride solution was replaced with 1 cm3 of distilled water. Results Time for the appearance of the dark blue colour With Fe2+(aq) ions (as a catalyst) added 59 s Without any catalyst added 3 mins and 52 s Table 1 After mixing all the chemicals in the conical flask, the reaction mixture with Fe2+(aq) ions will take a shorter time for the dark blue colour to appear. Analysis 1. In the absence of Fe2+(aq) ions, the reaction between S2O82ï€ ­(aq) ions and I ­Ã‚ ­Ã¯â‚¬ ­(aq) ions is slow. As both reactant ions are negatively charged, they tend to repel each other. However, when Fe2+(aq) ions are added, the reaction becomes faster. Fe2+(aq) ions have the same phase (i.e. aqueous phase) as the reactants and products, so they are homogeneous catalyst of this reaction. 2. Fe2+(aq) ions is a reducing agent which can reduce S2O82ï€ ­(aq) ions to SO42ï€ ­(aq) ions. The Fe3+(aq) ions formed act as an oxidizing agent, which oxidize I ­Ã‚ ­Ã¯â‚¬ ­(aq) ions to I2(aq) ions and regenerate Fe2+(aq) ions again. Being a catalyst, Fe2+(aq) ions are not consumed in the catalytic process. Discussion 1.Either Fe2+(aq) ions are Fe3+(aq) ions is a good choice of catalyst for this reaction because the interconversion between Fe2+ and Fe3+ facilitates the reaction between S2O82ï€ ­(aq) ions and I ­Ã‚ ­Ã¯â‚¬ ­(aq) ions to occur. 2.The catalytic property of Fe2+(aq) ions may be due to the fact that it is easier for the negatively charged S2O82ï€ ­(aq) ions to approach the positively charged Fe2+(aq) ions. The same is true when the positively charged Fe3+(aq) ions formed can approach the negatively charged I ­Ã‚ ­Ã¯â‚¬ ­(aq) ions easier. 3.The experiment is just a simple test tube experiment but the result (colour change) is quite obvious and easy to detect. Conclusion The chemical reaction can be speeded up by the addition of Fe2+(aq) ions, which act as a homogeneous catalyst of this reaction. Answers to questions for further thought 11.It can be regenerated after the reaction. OR It is specific in action. OR A small amount of catalyst is usually enough for the catalytic action. 12.Homogeneous catalyst is one which has the same phase as the reactants and products. Experiment 55.4Preparing ethanol by fermentation 3.(b) Glucose solution with yeast Glucose solution without yeast Appearance of the glucose solution a pale brown suspension a clear solution Observations in the limewater clear and colourless clear and colourless 6.(d)Acidified potassium dichromate solution changes colour from orange to green. (f)No colour change for the acidified potassium dichromate solution. 7. Glucose solution with yeast Glucose solution without yeast Appearance of the glucose solution cloudy; a pale brown suspension clear, no visible change Observations in the limewater milky remains clear and colourless Smell of the glucose solution a smell of alcohol no characteristic smell 8.catalyst 9.ethanol; carbon dioxide 10.The solution turns milky. It indicates that carbon dioxide is produced during fermentation. 11.In the presence of yeast, glucose is converted to ethanol. The presence of ethanol is indicated by the colour change of the reaction with acidified potassium dichromate solution. Ethanol is a reducing agent. It reduces dichromate ions to chromium(III) ions.

History of TV Idents Dissertation Example | Topics and Well Written Essays - 6000 words

History of TV Idents - Dissertation Example Their first ident was a logo that appeared between programs to identify the service. The logo was a simple black and white figure that consisted of different shapes. This first ident was known as the, â€Å"bat’s wings.† The â€Å"bat’s wings† was designed by Abram Games. The logo was an array of mechanical contraption perfected using the best talent and technology of the time. The logo had a small globe spinning at the centre. The globe was then surrounded by two eyelike structures spinning around it. The â€Å"eyes†, then had lightning flashes on both sides (Wiseman, 2010). Bat’s wings (the first TV ident) The bat’s wing was filmed and not produced live like other later idents. The ident was temperamental and broke down a short moment after its filming. Other TV stations soon adapted the BBC ident style and soon all commercial TV stations in London and all over the UK had their own 2D model idents. As many stations cropped up all ove r the world, the technology used in creating idents improved giving way for another generation of idents. In the early 60’s the bat’s wings had been faced out of by the BBC TV logo. The logo was a map of Britain divided according to the regions the BBC broadcasted. The map of the UK later necessitated the use of the globe as the BBC spread its wings all over the world into the British Empire and further. The logo amounted to the broadcaster’s emblem and most people associated with it. The logo was a rotating globe of the earth while a specially designed caption reading â€Å"BBC TV† would appear later. The rotating globe was accompanied by a speaker announcing, â€Å"This is BBC Television†. The first guise of the famous BBC globe appeared in September, 30th 1963. When the BBC started streaming in color in 1969 the first version of the mirror globe was transmitted (Wiseman 2011). The first color ident of the BBC The ident was accompanied with the w ord colour. Inclusion of the word, â€Å"Colour† was meant to remind viewers to buy a new colour TV if they were still getting their transmission in black and white TV. Initially the mirror globe was black with a blue landmasses and logo so that people with black and white televisions could not have their viewing disrupted a lot by a totally colour ident. The mirror comprised of a globe of the world rotating across the landmasses of all continents in the world. Below the landmasses there was a blue line and below it were the words, â€Å"BBC 1 COLOUR† in blue. The ident was complex since the word BBC 1 was italicized to appear as â€Å"BBC 1† while COLOUR remained normal. The ident was critisised for having a very dark background by colour viewers necessitating the need for a more coloured ident. This led to the revision of the mirror globe in 1974. The ident had a futura bold BBC 1 which was not separated from the upper part of the ident as in the earlier versi on of the mirror globe. The colour of the ident was also changed to blue and yellow. The landmasses were yellow while the background and the areas representing the oceans were blue. The word, COLOUR was removed (Wiseman, 2011) The mirror globe was then changed in 1981. The new version of the mirror globe had a BBC 1 double stripped. The globe was also changed to green. The background remained blue. The ident was created by the Nexus Orthicon Display Device (NODD). This device worked in such a way that the image was filmed in black and white

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PERSONAL DEVELOPMENT FOR LEADERSHIP AND MANAGEMENT -REFLECTIVE ANALYTICAL ACADEMIC LEVEL 6 - Essay Example In this regard, I have organized social and business systems effectively to achieve set goals and objectives in particular organizations (Marquis & Huston 2009, 23). This paper describes my personal reflection about the development process that I undertook towards my leadership and management during my work placement time in the medical field, where I worked in the surgical ward, helping patients in various ways. Over the months, I have appreciated the fact that leadership is not necessarily a positional affair. Personal leadership has to be understood and adopted by people in order to enable them manage their lives effectively. Often, people always want to associate with those that understand themselves and take steps to improve their lives in the right way. In order to be a successful leader, I have polished my qualities and skills in people management, besides knowing how to manage their lives. I undertook the work placement exercise at the time I was in third year in my undergraduate nursing course. During this time, I was in charge of a team that ensured that we discharged our duties effectively towards achievement our departmental targets. In most cases, the reflective process is taken to describe the action of reflecting on certain actions in a process that often leads to persistent learning (Wolfensberger, 2010, 715). In this definition, the actions in the reflective practice involve giving focus to practical values as well as various theories that inform daily actions. This is through the process of doing the reflection in a reflexive process, thus leading to development of proper insight (Copley 2011, 17). In making this analysis, the main objective in the learning plan was to demonstrate an effective understanding of delegation in leadership and management. During my placement time, being a team leader meant that have to direct a team and give instructions about how certain tasks were to be

SAM 482 UNIT 5 Essay Example | Topics and Well Written Essays - 250 words

SAM 482 UNIT 5 - Essay Example The champion is likely to draw more sales for tickets. Unfortunately, the starling does not appear in the sporting season. This will trigger emotions of some fans who bought the tickets to watch Hussein Bolt. The fans may term this as a breach of contract and sue the business entity entitled to sale of tickets. Contract signing secures the business from future uncertainties. Fans may want to revoke the contract deal by anonymous reasons like loss of jobs or business failure. Since this is a business deal, the fans will have to abide y the contract or pay dearly for its breach. This is a sure security for the business. Fans who venture into the deal are sensitized on the contract so that both parties don’t fall prey on the causes of the law. Sporting teams rely on ticket sales when making financial plans. The purchase is an evaluation tool for the team in comparison to the fans. The anomalies that arise through sale of tickets can be resolved by cancelling the contract and reselling the ticket to loyal fans (Ammon, Southall, and Nagel

Evaluate the effect of mergers in businessin the last ten years Essay

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Marketing Essay Example | Topics and Well Written Essays - 1250 words - 4

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Businesses are built on relationships. What do you think this Essay

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Jekyll And Hyde The Musical Essay Example for Free

Jekyll And Hyde The Musical Essay The play was preformed in Bristol Hippodrome on the 11th May. The musical was about a doctor, Jekyll, who wants to see the other side of a persons soul. He believed that in every person there is a darker side, the opposite of a persons soul. He believes he has way of seeing this other person. He has an experiment that will enable him to do so but people wont listen to him and knock back his ideas. After his idea being rejected he decides what to do. He takes the potion, and from it emerges as his other double side, Hyde. Hyde is the opposite of Jekyll, and is a cold-blooded murderer. Jekyll and Hyde both know about each other and as Hyde finds out about Lucy he plans to do something about it. Jekyll cant control Hyde as Hyde forms a strong part of him. Throughout Hyde, kills people, one of which includes Lucy, a prostitute whom Jekyll had formed a friendship with. At the ending as Jekyll is about to marry Lisa, he makes himself get shot to end Hyde ever coming back. The main character in the play played both parts of Jekyll and Hyde. Whilst he was playing Jekyll, his appearance was smart and clean, whereas when he turned into Hyde his appearance was rough and sinister looking. Jekylls personality was kind and he was a gentle man. Hyde was his other side, being Vulgar and violent. Lisa was Jekylls fiancà ¯Ã‚ ¿Ã‚ ½e and was one of the only people whom listened to Jekyll. At the start they appeared to have a close relationship but as Jekyll turned into Hyde they became more distant, also this occurred when Jekyll met Lucy. Lucy was a prostitute who although seemed confident there was times when she showed her vulnerability and longing to go away from her life. When she met Jekyll, he was different and treated her with respects unlike all the other men. She falls in love with him, but as Hyde finds out about her he then kills her. The other characters in the play treat Jekyll as if he is just a doctor who has mad ideas but not worth the time to listen too. Hyde meanwhile makes people listen to him, right before he kills them. Jekylls relationship to other characters is distant apart from his fiancà ¯Ã‚ ¿Ã‚ ½e Lisa. Also when he meets Lucy, he is kind to her and they form a connection. Hyde doesnt care about anybody. But when he finds out about Lucy, he makes himself involved with her. At the end Hyde visits Lucy and kills her. Throughout the play Jekyll constantly changes into Hyde, and as the play progressed the transformation was sudden and at the end the change between them was every second or two as they spoke to each other before transforming. He changes throughout the play because of the potions effect and he changes without his consent, as Hyde starts to overpower him. There were contrasts between pace between and within scenes. These occurred when Hyde would emerge from Jekyll or the suddenness of the next scene change. The effect this created was to make the scene more alive with what the characters were feeling and what the situation was about. Some changes of paced were specifically linked to characters such as Hydes would be loud and lively whereas Jekylls would be more calm and quiet. The changes in pace added to the tension. The set was made up of one floor, which was changed into a bar, a street scene and mostly Jekylls laboratory. Then there were two flights of stairs leading to another floor, like a balcony. Both of the floors were used for different parts of the play. When Hyde killed a man on the top floor he would drop down onto the next one. There was a number of exists. The set was mostly dark colours but between the scenes the mood of the set could change. The colours were made lighter for the scene in the bar but darker for Jekyll changing into Hyde. The lightning added to the effect of the different atmospheres of the scenes. The effects used when Jekyll and Hyde were changing straight after one another were the lightning would swirl and for Jekyll a calm, good blue colour whereas Hyde had a blood red colour. It showed the contrast between the two characters. When Hyde first came and was in Jekylls room, the lightning used was Hyde hitting a table and the candle on it light up and the lightning was more dramatic and the music was rushed. When something dramatic happened the lighting would add to this by bright colours and the fastness of it. The lights had patterns on them, which showed, as well as the colours, what the action mood was. When it was calmer such as Jekyll it would be softer. The music used were suited to the part of the play it accompanied, such as when Hyde was on a killing spree the music was fast and dramatic. The opposite to when Jekyll was with Lisa or Lucy. Obviously as this play was a musical the words spoken would be a song about how that character was feeling or what was happening in that event of the play. The sound and music produced an atmosphere as it expressed clearly peoples emotions as to what was happening. One of the best moments was when Lucy and Lisa sang together. They both had feelings for Jekyll and combined them into one song with each other. The costumes of the characters were suited to them. Jekyll was smart and organised looking whereas Hyde was scruffy and threatening. Lucys was suited to her but when she met Jekyll she changed a bit as she had feelings for him. When Hyde kept changing more frequently it affected Jekylls appearance, as Jekyll seemed more worried his appearance would be nervous. The overall success of the play was good. There were some scenes which were better than others, Lucy and Lisa singing together, which lifted the play and improved it. There were parts of the play, Hyde first emerging from Jekyll, which also added to the feeling of the play. The main characters of the play stayed in character and played their parts well.

Difference between Branding and Brand Equity Essay Example for Free

Difference between Branding and Brand Equity Essay â€Å"Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending†. (Bard qtd. in. ThinkExist. com) This quote shows one fact that the process of ‘branding’ is endless. Because, simply, when ‘brand equity’ is known or measured, the brand could be protected and managed properly. This essay aims at giving an overview of the ‘branding’ and ‘brand equity’ terms or concepts to show the difference between both of them. And due to the fact that â€Å"both terms are usually defined around the concept of adding value to a product (or service)† (Binnie 17), it could be hard for some people to differentiate between both of them. That’s why the best approach to realize the difference between ‘branding’ and ‘brand equity’ is to dig and search in the literature to define both terms to know what is meant by each one of them. However, before separating each term from the other -to know the difference between both of them-, let’s move to the real world to have an idea about a simple fact concerning a certain brand (Coca-Cola in this case). This interesting example –mentioned by Blackett- deserves to be mentioned here to realize how important a brand could be for a company. â€Å"By mid-2002, Coca-Cola Company’s stock market value reached $136 billion, while the business net asset value (the book value) was only $10. 5 billion†. (5) The interesting fact here is when we add this information to the fact that: â€Å"The value of Coca-Cola brand for the same period (mid-2002) was estimated by $70 billion (over half of the $136 intangible value mentioned above! . † (Blackett 5) Then, after realizing the importance of ‘branding’ to the company in the marketplace -in the previous example-, it’s time to know what is meant by both terms, ‘branding’ and ‘brand equity’. First of all, a ‘brand’ is defined by the Dictionary of Business and Management as â€Å"a name, sign or symbol used to identify items or services of the seller(s) and to differ entiate them from goods of competitors. † (qtd. in. BuildingBrands Ltd. ) However, a ‘brand’ is more than a name, a sign or a symbol. In another word, this definition is not sufficient to describe the term ‘brand’. Grimaldi gave a better definition for the term ‘brand’ as â€Å"a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value. † And this is what Blackett assured when he mentioned that â€Å"the visual distinctiveness of a brand may be a combination of any of the following: name, letters, numbers, a symbol, a signature, a shape, a slogan, a color, a particular typeface. (3) Also, Davis (2) defined the ‘brand’ term as â€Å"all the promises and perceptions that an organization ‘wants’ its customers to feel about its product(s) and service offerings. † (2) Now, moving to the ‘branding’ concept or term, according to Davis (1), ‘branding’ is a complex ‘process’, but its goal is simple: it is the creation and development of a specific identity for a company, product, commodity, group, or person. † (3) Grimaldi mentioned an interesting definition for ‘branding’: The blend of art and science that ‘manages associations’ between a brand and memories in the mind of the brand’s audience. † And this blend â€Å"involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience. † Now, after understanding what is meant by both ‘bra nd’ and ‘branding’ terms, it’s time to know what is meant by ‘brand equity’ term or concept. The ‘brand equity’ concept â€Å"emerged in the early 1990s†, (Tuominen 96) and introduced in marketing literature in the 1980s† (Rajh 1) and before mentioning definitions of this term, it is necessary to realize that â€Å"brand equity is the key to understanding the net impact of marketing† (Reynolds and Philips qtd. in. Binnie 16) According to Hoeffler and Keller, â€Å"most definitions of brand equity rely on ‘brand knowledge’ structures in the minds of consumers –individuals or organizations-† (421 qtd. in. Binnie 17). And Pullig gave a simple definition to the term ‘brand equity’ as â€Å"consumer brand knowledge†. Keller also defined the ‘brand equity’ term as â€Å"the ‘differential consumer response’ from ‘knowing’ the brand†. (qtd. in. Binnie 17) According to Keller and Kevin, ‘brand equity’ is â€Å"the value of the brand in the marketplace† (qtd. in. Pullig). McDonald added another dimension when she defined it as â€Å"the stored value built up in a brand which can be used to gain ‘market advantage’† (2). So, after studying these definitions, it is obvious -as Tuominen mentioned- that â€Å"there are three key ingredients in the ‘brand equity’ definition and they are: (1) brand knowledge, (2) differential effect, and (3) consumer response to marketing. † (75) Finally, according to these definitions, it is obvious that (1) ‘branding’ is the process of creating, developing, protecting, and managing the special identity of the product, or the ‘brand’ (to differentiate it in the marketplace) and it is not only marketing effort, it includes all the companies efforts to build this differentiation; (2) the ‘brand’ is the end result of that process or the combination of all the tools used to create this special identity of the product; and (3) the ‘brand equity’ is the ‘feedback’ of the ‘branding’ process or the key to measure, assess, or weigh the end result ‘brand’ –as we saw previously in the Coca-Cola example- and compare it with what is desired or planned in the ‘branding’ process. In another word, ‘brand equity’ will show whether the ‘branding’ process and other marketing efforts (or even public relations) are on the right track or not.

Federalism in Australia Essay

Federalism in Australia Essay Kerry Maloney Federalism in Australia is dying. Do you agree? Understanding what Federalism is, is the key to understanding how the Australian government functions. Federalism in Australia was formedon 1 January 1901. Australia’s unique constitution is a blending of the Westminster system, the USA’s system of government (two spheres of government) and the Swiss system (referendum procedures).[1] ‘They constituted their new nation as a federal union by creating a new spear of national government, also called the ‘Commonwealth’ with bicameral federal parliament, responsible government executive, and a high court.’[2] Throughout the history of federalism in Australia reforms have been made when needed, however the basic structure of government has remained the same. Federal parliament is separated into two areas, Commonwealth government and State government. Legislative power is separated between the two, the Commonwealth government has legislative power over areas such as taxation, defence, foreign affairs, postal and telecommunications services.[3] ‘The state government has legislative power over all other matters that occurred within their borders, including: police, hospitals, education and public transport.’[4] During the course of this essay, issues with the federal system Australia is currently dealing with will be presented and how the Australian government is attempting to address problems within the system. Public expenditure and federal arrangements for taxing is a major area of concern. State governments have varied capacities to deliver services and revenue raising within the federation, ‘the current mining boom and the global financial crisis have contributed to substantial changes in the distribution of the GST amongst the States and heightened scrutiny about the equalisation process and its outcomes.’[5] A good example of the above can be found in The Commonwealth Grant’s Commission’s report on GST Revenue Sharing Relativities, Update 2012. This report shows how due to ‘Western Australia’s above average mining production, property transfers, payrolls, motor vehicle registrations and land values, Western Australia has the highest assessed fiscal capacity’[6]. This translates into Western Australia’s GST revenue falling from 7.5% to 5.8%. Then we have South Australia, due to the fact it has above average number of elderly and people of low socio-economic status, ‘below average population growth and below average investment and net lending requirements.[7] South Australia has below average revenue raising capacity across all state taxes’[8], especially payroll tax (due to lower wages, population and employment rate) and below average mining revenue. The above facts translate into above average revenue for South Australia from commonw ealth payments. ‘South Australia has the third lowest assessed fiscal capacity’[9] and gets a GST revenue share of 9.3%.[10] Taking both states GST revenue share and productivity into consideration, some people feel the current system to be unfair and many concerns were heard in the lead up to the last Western Australian state election on 9 March 2014. When federal government intervene in areas that usually belong to the state, intergovernmental conflict occur. A classic example of intergovernmental conflict is environmental protection, concerning issues such as the Great Barrier Reef protection, forestry, coal-seam gas production and the Murray-Darling Basin. In the case of the Murray-Darling Basin, in 2004 The National Water Initiative (NWI) was introduced, NWI allowed the federal government to attempt to resolve problems with upstream usage and management of down stream flows.[11] This demonstrates our system shifting more towards organic federalism and the federal factors political power.[12] In the past decade a more organic federalism has developed in many policy areas. Organic federalism is when the federal government plays a major role in public policy and the state governments and territories role is more in the administration and implementation of policy made at the federal level.[13] Education is a good example of organi c federalism seen in commitments in national policy frame works and direct Commonwealth initiatives.[14] Other issues federalism face, is too much bureaucracy, duplication and inconsistency. Overlapping responsibilities within multiple governments create problems of state and federal governments blaming each other when policies fail due to confusion of which government is constitutionally responsible.[15] Currently the Coalition has made a commitment to release a white paper on federalism. The federalism white paper could be a catalyst for federalism reform, it aims to address functional overlap, duplication and give opportunity for the public to vote on recommendations at the 2016 election.[16] The council of Australian Governments (COAG) is equally a focus of the Coalition, with intentions of streamlining COAG agenda to make it more effective.[17] In an attempt to carry out a large number of major reforms the Council of Australian Governments (COAG) was formed. COAG reforms are aimed at collaboration between the commonwealth, state and territory governments being strengthened.[18] The council of COAG is made up in a way that all sides are guaranteed to be heard. ‘The  members of COAG  are the Prime Minister, State and Territory Premiers and Chief Ministers and the President of the Australian Local Government Association (ALGA). The Prime Minister chairs COAG. The role of COAG is to promote policy reforms that are of national significance, or which need co-ordinated action by all Australian governments.’[19] Some good examples of COAG’s past achievements are; the  National Health Reform Agreement  in August 2011; reforms of laws that overlapped areas of activity within states consisting of unnecessary differences; a wide range of educational reforms; and working with ‘closing the gap’ concerning the disadvantages Australian indigenous.[20] In conclusion, it would be fair to say there are many pressing issues with the federal system and some discontent does exist within the public and government, which have been highlighted during the last few elections both federal and state. However federalism in Australia is not on its way to the grave but is at point where major review and reform is needed. Considering Australia has had federal reform in the past and actions are in motion for federal reform at present in the forms of COAG, GST reform and the Federalism white paper. It seems more likely Australia may see more organic federalism in the future and federalism in Australia will evolve along with changing times and to meet the ever changing needs of a maturing country. Bibliography. Australian Government, australia.gov.au.Australias federation. (n.d.), accessed viahttp://australia.gov.au/about-australia/our-government/australias-federation> on 18 April, 2014. Australian Government, The Treasury, Submission to the GST Distribution Review, Canberra, October 2011, p.8. Collett, E. Federalism Frequently Asked Questions.Gilbert + Tobin Centre of Public Law. (n.d.), accessed viahttp://www.gtcentre.unsw.edu.au/resources/federalism/frequently-asked-questions> on 20 April 2014. Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. Council of Australian Governments, About COAG. Council of Australian Governments, (n.d.), accessed viahttp://www.coag.gov.au/about_coag> on 25 April 2014. Dudley, J., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.356-361. ‘Federalism’ definition in The Oxford Companion To Australian Politics, eds, B. Galligan and W.Roberts, Oxford University Press, Sth Melbourne, 2007, p.202. Haward, M., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.275-279. [1] ‘Federalism’ definition in The Oxford Companion To Australian Politics, eds, B. Galligan and W. Roberts, Oxford University Press, Sth Melbourne, 2007, p.202. [2] ‘Federalism’ definition in The Oxford Companion To Australian Politics, eds, B. Galligan and W. Roberts, Oxford University Press, Sth Melbourne, 2007, p.202. [3] Australian Government, australia.gov.au.Australias federation. (n.d.), from accessed viahttp://australia.gov.au/about-australia/our-government/australias-federation> on 18 April, 2014. [4]Australian Government, australia.gov.au.Australias federation. (n.d.), from accessed viahttp://australia.gov.au/about-australia/our-government/australias-federation> on 18 April, 2014. [5] Australian Government, The Treasury, Submission to the GST Distribution Review, Canberra, October 2011, p.8. [6] Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. [7] Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. [8] Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. [9] Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. [10] Commonwealth Grants Commission, Report on GST Revenue Sharing Relativities — 2012 Update, Canberra, 2012, pp. 16-17. [11] Dudley, J., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.356-361. [12] Dudley, J., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.356-361. [13] Dudley, J., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.356-361. [14] Haward, M., Contemporary Politics in Australia, Theories, Practices and Issues, Cambridge University Press, New York, 2012, pp.275-279. [15] Collett, E. Federalism Frequently Asked Questions.Gilbert + Tobin Centre of Public Law. (n.d.), accessed viahttp://www.gtcentre.unsw.edu.au/resources/federalism/frequently-asked-questions> on 20 April 2014. [16] NOVAK, J. New Senate might reform.THE AUSTRALIAN. 11 September 2013, accessed viahttp://www.theaustralian.com.au/national-affairs/opinion/new-senate-might-reform/story-e6frgd0x-1226716373957#> on 20 April 2014. [17] OAKES, L. New way to fix old problem with federalism.HERALD SUN. 15 March 2014, accessed viahttp://www.heraldsun.com.au/news/opinion/new-way-to-fix-old-problem-with-federalism/story-fni0fha6-1226855178626> on 20 April 2014. [18] Council of Australian Governments, About COAG. Council of Australian Governments, (n.d.), accessed viahttp://www.coag.gov.au/about_coag> on 25 April 2014. [19]Council of Australian Governments, About COAG. Council of Australian Governments, (n.d.), accessed viahttp://www.coag.gov.au/about_coag> on 25 April 2014. [20] Council of Australian Governments, About COAG. Council of Australian Governments, (n.d.), accessed viahttp://www.coag.gov.au/about_coag> on 25 April 2014.

Kinship Care: Help for Looked After Children in the Education System

This essay will explore how principles for working with children in kinship care and their carers influence professionals practice towards improving their educational outcomes. Legislations will be explored with an insight to the history and development of raising educational attainment of kinship children. The term Kin child/children is a child being raised by a member of their family because they can no longer live with their parents (Family and Friends Carers, 2011).Kinship care is defined in many ways such as private and informal, registered private and Local Authority foster care. However throughout this essay it will refer to ‘a child who is in care of a Local Authority and is deemed under section 22 of the Children Act 1989’ and is raised by a member of their family (Looked After Children, 2004). According to the United Nations Conventions on the rights of the child (UNCRC) ‘all children have a right to education’ (Convention on the Rights of the Child, 1989), this notion will be explored to examine how much this applies to children being raised by a family member. Children in kinship care can be viewed as having more additional behavioural issues than the general population of children which can have a negative effect on the child’s education (Padbury & Frost, 2002), however research what research? from children in care suggests it should be more about a paper exercise and not about being listened to suggesting the emphasis is on school attendance as opposed to the education received. Experience from the carer, the practitioner and the child will be explored linking theory to practice. In the last two decades a number of important pieces of legislation have been directly and indirectly aimed at improving the educational... ...inclusive environment, when there is a risk in producing poor results. Legislation has provided a framework to meet all children’s needs; politically there is some catching up to do, in the way of providing equitable resources. If this is not achieved, it will be difficult for society to embrace the concept of ‘inclusion’, which is so greatly needed. The PEP system continues to be worked and could be a useful tool in attaining good educational outcomes. The government's investment in the PEP has ensured education stays high on the agenda for all involved however it may be more than a paper system. Children with educational gaps can be missed and their behaviour and attitude is assumed it’s about their upbringing. However this is not always the case, the transition from school to school brings along its own social issues.

Importance of Nick Carraway, Narrator of F. Scott Fitzgerald’s The Grea

Importance of Nick Carraway, Narrator of F. Scott Fitzgerald’s The Great Gatsby   Ã‚   In The Great Gatsby, written by F. Scott Fitzgerald, the narrator, Nick Carraway, tells a story in which Jay Gatsby tries to attain happiness through wealth.   Even though the novel is titled after Gatsby, Nick analyzes the actions of others and presents the story so that the reader can comprehend the theme. Throughout the novel, Nick is the vehicle used to gather all of the pieces together to learn about Gatsby.   Nick is the only character that changes in the novel from the beginning to the end.   Ã‚  Ã‚  Ã‚   Nick is the literary device that is employed to learn about Gatsby, which ultimately tells the theme of the story.   Throughout the novel, flashbacks are inserted, courtesy of Nick, to reveal piece by piece about the mysterious Gatsby. Nick patches the pieces of the puzzle together regarding Gatsby's past and lack of a future.  Ã‚   Nick is like the box of a puzzle; the puzzle is impossible to put together without it.   Without Nick, the reader's opinion of Gatsby would be drastically different.   The reader's opinion would be swayed by the idea that Gatsby becomes rich via bootlegging alcohol and counterfeiting bonds.   Nick persuades the observer that Gatsby is "...worth the whole damn bunch (rich class) put together"(Fitzgerald 162).   Even though Gatsby aspires to be part of the upper echelon, he, fortunately, is different from them.   Nick also analyzes Gatsby's behavior in order to provide the reader with details and a summary of the great man.   At the end of the novel, Nick comments on Gatsby's life by stating that "(Gatsby) had come a long way to this blue lawn and his dream must have seem... ...ald 172).   Ã‚  Ã‚  Ã‚  Ã‚   Throughout the novel, Nick is instrumental as voice that tells the reader about Gatsby.   "Nick is "both within and without, never really assimilating like the rich" (Chambers 41).   Most importantly, Nick is the only character in the novel that changes.   Nick Carraway is the main character of the novel.   Without Nick, the important allegorical message would not be illustrated:   Money cannot buy love or peace of mind. Works Cited and Consulted: Berman, Ronald. "The Great Gatsby" and Fitzgerald's World of Ideas. Tuscaloosa: U of Alabama P, 1997. Chambers, John B. The Novels of F. Scott Fitzgerald. London: Macmillan/New York: St Martin's P, 1989.   deKoster, Katie, ed. Readings on "The Great Gatsby." San Diego: Greenhaven, 1998.   Fitzgerald, F. Scott.   The Great Gatsby.   Simon and Schuster Inc., New York: 1991.

Comapring Father/Daughter Relationships in King Lear and A Thousand Acr

Father/Daughter Relationships in King Lear and A Thousand Acres   Ã‚  Ã‚   The bond between a father and a daughter stands as one of the strongest emotional bonds present within many families. From the moment their little girls emerge from the womb to the moment their young women marry, the father reigns as the head of the household, the controller, and the protector. Though this rings true for many families, sometimes Daddy's little girls make all the rules. They possess the ability to acquire what they want through their incessant whining, crying, and batting of their eyelashes. Daddy's little girls assert control over most situations and possess negotiating skills that rival those of the best Wall Street stockbrokers. Pulling at Daddy's heart, Daddy's little girls play their fathers like puppets. Daddy appears as the head, but everyone knows who reigns as the boss. Though a father takes on the leadership role as the male figure head of the family, the role of protector makes the father-daughter bond particularly strong. Fathers protect their little girls from all harm so they proclaim. What happens when something shatters the respect and trust within the father-daughter relationship? What happens if the father hurts the daughter or vice versa? William Shakespeare's King Lear and Jane Smiley's A Thousand Acres delve into the subject of father-daughter relationships. Both works of literature carefully examine the father-daughter theme, but, in King Lear, Lear receives the sympathy and not his sinister, evil daughters, Goneril and Regan, while in A Thousand Acres Larry Cook emerges as the villain, the daughters, Ginny and Rose, emerge as the heroines.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In every family resides the favorite. The favorites get eve... ...es stand as the ones that survive through the storm that rages in their lives. Although some of the heroes ultimately die, Lear of King Lear and Ginny and Rose of A Thousand Acres establish themselves as examples of total self-respect. Though people disrespect them, they persevere and live their lives to the best of their abilities emerging as the only true, heroic characters.    Works Cited Harbage, Alfred. " King Lear: An Introduction." Shakespeare: The Tragedies: A Collection of Critical Essays. Englewood: Prentice-Hall, 1964: 113-22. Knight, Wilson. "King Lear and the Comedy of the Grotesque." Shakespeare: The Tragedies: A Collection of Critical Essays. Englewood:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prentice-Hall, 1964: 123-38. Shakespeare, William. King Lear. New York: Scholastic, 1970. Smiley, Jane. A Thousand Acres. Thorndike: Thorndike Press, 1991.

NASCAR drivers are true athletes

In the public consciousness, sport is normally associated with human-powered activities like football and basketball, whereas those, engaging with human-assisted activities like racing, are not viewed as true athletes as they allegedly do not need great physical effort to achieve success. This tradition derives from Ancient Rome, whereas the major emphasis was placed upon the activities, which demonstrate the perfection of human body, but in the modern world, due to the arrival of new technological novelties, it would be unwise to limit the list. The present paper presents the reasons for which NASCAR drivers can be categorized as athletes. First of all, it is necessary to provide a definition of a true athlete: athlete is a person who possesses either natural or trained skills, needed to do a particular type of sports on the professional basis, participates in the competitions, observing the rules prescribed,   and is able to use the skills they possess in a beneficial way. Thus, there are several key aspects, which characterize an athlete, so they can be used as categorization criteria. First and foremost, an athlete should engage with a particular type of sports. Thus, it is important to prove that motor racing belongs to the realm of sports; for this purpose, it is necessary to define the term â€Å"sport†. â€Å"Sport is an activity that is governed by a set of rules or customs and often engaged in competitively. Sports commonly refer to activities where the physical capabilities of the competitor are the sole or primary determined of the outcome (winning or losing), but the term is also used to include activities such as mind sports and motor sports where mental acuity or equipment are major factor† (http://en.wikipedia.org/wiki/Sport, 2006). Furthermore, true athletes should be skilled enough to engage with a specific type of sports. In the present case, they should have dexterity, good at car driving and have sufficient intellectual abilities and the basic knowledge of the physical laws, which rule the process of driving. Thirdly, the true athlete should be able to use their skills and proficiency in the particular type of sport in the beneficial way, because the utilization of such abilities determines the maintenance of qualification and expertise. Fourthly, the true athlete participates in the contests in their narrow sports sphere, as competition is an opportunity to look critically at oneself and assess one’s own skills in the proper way. As it has been mentioned, the athlete engages with professional sports, which require certain development and adjustment of one’s skills to the requirements of the present day, which could be achieved only through observing peer performance. Finally, the true athlete values competitive spirit and thus observes the major rules that regulate the competition, namely those which determine the fair contest. It is possible to disagree with the aforementioned criteria. For instance, a number of extremely professional athletes, who participate in international competitions, tend to abuse the disciplinary rules and demonstrate aggressive behavior, but in the present case major rules that determine the equality and evenhandedness in the contest are discussed. These rules normally prohibit artificial measures, taken to temporarily increase one’s strength or dexterity. In addition, it is also possible to criticize the criteria that relates to the beneficial use of one’s skills in sports. In fact, the term â€Å"beneficial† doesn’t actually points to making money on the basis of sport activity, in fact, it might include such minor issues as using strength to protect oneself or another person from violent hooligans or utilizing intellectual abilities, developed during the years of chess playing, in mathematics. Finally one might claim that competition is not necessary for self-development as an athlete, as it is possible to hire a very qualified coach and train without engaging into the interactions with other sportspeople, but according to the aforementioned definition, positive and inspired rivalry is a core of all sports and victory is their purpose. Applying the first criterion, it is necessary to state that beyond the traditional sports like tennis and gymnastics, there also exist activities, which need more mental capacities and can be also classified as sports. In addition, the NASCAR refers to the activity it promotes and develops (motor racing) as motor sports, and due to the fact that this association is national, it implies the conventional view on sports, approved by the experts in this sphere. Secondly, NASCAR drivers really possess the necessary skills and abilities – otherwise they wouldn’t have been accepted by the association of the national level. Most of them have been training for many years and using professional race equipment in order to provide continuous growth of their skills. Thirdly, the individuals, participating in NASCAR races, have managed to make the sport bring them money – this way of using the complex of sport skills can be considered beneficial. Nowadays, the NASCAR drivers are amongst the richest athletes in the country. Turning sports into one’s personal profitable work is a true art, so the NASCAR drivers have succeeded in utilizing their unique talent. Fourthly, the NASCAR drivers participate in a variety of races amongst which the NEXTEL Cup, the Busch Series and the Truck Series. In order to have an idea about the level of these competitions, it would be useful to read about the NEXTEL, for instance: â€Å"The NASCAR NEXTEL Cup Series is the sport’s highest level of professional competition. It is consequently the most popular and most profitable NASCAR series. The 2006 NEXTEL season consisted of 36 races over 10 months, with over $4 million in total prize money at stake at each race† (http://en.wikipedia.org/wiki/NASCAR#NEXTEL_Cup, 2007). This mean, the NASCAR drivers belong to the so-called â€Å"high sports†, as they participate in the national competitions. Finally, the NASCAR drivers observe the principles of fair competition. For instance, they â€Å"do not use performance-enhancing drugs† (McCormick, at http://nascar.about.com/od/drivers/a/nascarsteroids.htm, 2007) and tend to support the idea of the spirit of positive rivalry through following the rules of politeness and good tone in the relationships with other participants. Criticizing this argument, one can state that NASCAR races are not actually a sport, but rather a show with minor elements of competition. In this case, the accents are placed inaptly , as these races are a true competition in all aspects, but the modern mass-media have turned into a show, broadcasted by numerous TV-channels. In reality, the NASCAR is interested in maintaining its reputation and thus deals merely with professional sport rather than amateur shows . To sum up, the present paper successfully proves that NASCAR drivers are true athletes, as they meet the aforementioned criteria such as skillfulness, obedience to ethical codes, participation in racing and the corresponding competitions and use of their skills in the beneficial way   The paper thus illustrates that a true athlete should possess not merely skills, but also high intelligence, ability to negotiate and make career in the field of sports as well as satisfactory   inner moral culture. Works cited McCormick, S. â€Å"NASCAR Drivers Don’t Use Performance Enhancing Drugs†. 31 July 2007, Wikipedia. â€Å"NASCAR†. 17 July 2007, Wikipedia. â€Å"Sport†. 4 October 2006,                  

Candy’s Dog being shot dead Essay

I swear that finishdys tag being shot dead is one of the virtuall(a)y meaning(a) parts of the novel and should by all odds be included in a film version. In this vista Carlson starts moaning round how oft confects doddering heel smells. He then suggests that edulcorate should shoot him and even gainers to do it himself. plainly it is the things that Carlson says in order to justify himself that ar important for the contributors because it back ups us to see why George decided to do what he did at the end of the book.For example, when Carlson says, This old quest after, just suffers hisself all the time, and you aint been kind to him, keeping him alive, when he is hard to convince dulcorate that it is almost merciless to make him live life any(prenominal) longer. Carlson also describes how Candy could kill the dog in a quick, humane way. He says, shoot him right in the gumption of the head hed never know what hit him. This is particularly important because Geo rge kills Lennie in this exact way. It is where he got the stem that mercy sidesplitting was even an option. urbane is then asked to give his opinion and he agrees with Carlson saying, That dog aint no good to himself. As Slim is the only person on the ranch to have natural authority, and his opinions were law. Candy reluctantly agrees to allow Carlson shoot his dog. If this context was left out we would not realize why George would even consider killing Lennie and we would get the impression that George carried it out in cold blood and did not care. The scope should be set in a dimly lit, dark setting. The darkness would help to emphasize the end of life.Carlson should be talk abruptly and quickly showing that he is not thinking about Candys feelings and is unaware of how much the dog means to Candy. Slim in air should be taking is time everyplace his speech, showing that he wants this to be as painless as it can be for Candy. He shows that he cares when he instructs Ca rlson to state a shovel, so that he can bury the dog so Candy wont have to see his dog in the morning. The Fight Scene another(prenominal) important scene is the fight amongst Curley and Lennie. In this scene Curley has just incriminate Slim of being with his wife and in return Slim shouts back at him.Carlson and Candy income tax return advantage of the state of affairs by insulting Curley. Curley feels degraded and wants to take it out on someone. Lennie is there and is the entire person because Curley being small eer feels as though he has something to leaven and a real chip on his shoulder towards bigger guys. Lennie is smiling at the thought of the dream of living off the fat of the land and Curley uses it as an hazard to pick a fight. He says, What the hell on earth you laughin at? and punches Lennies face making his roll bleed. Lennie is described as being excessively frightened to defend himself. But at a lower place the instruction of George, Lennie grabs Curle ys hand and cannot let go, even with George slapping him round the face obese him to. Lennie feels guilty afterwards and he shows it when he says, I didnt wanta hurt him, and I didnt mean no harm. It is this scene that enables us to see the extent of Lennies strength and how dangerous it can be when combined with such a simplex mind. The scene gives us a tinge towards the main plot. Without this scene we would not realise what a true accident Curleys wifes death was and the reader would not feel as condemnable for Lennie as they do. It would make the ending much less effective.